Press Room

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November 30, 2011
Label prize to Möller's cod liver oil

Axellus won a Highly Commended Diploma in 2011’s Finat competition. The label is produced by Skanem Scandinavia at the site in Hobro, Denmark. The label won a prize in the pharmaceutical category and the jury was very impressed with the quality of the label.

Immediate Shelf appeal
Chairman of the judging panel, Tony White commented on the winning label: ’This bright, busy label abounded with images of undersea creatures and even included a treasure chest. The front label made good use of the cartoon characters and is full of movement with the bubbles emanating from the three characters. The entry received high marks for its printing and die cutting quality. The judges were also impressed with the immediate shelf appeal especially to young people and the overall design of the label. A good example of a “see through” label.’

The handover of the diploma recently took place where representatives from Skanem handed over the diploma to Axellus.